Interspire Email Marketer - Email Marketer combines everything you need to start and manage a successful email newsletter campaign, including list management, bounce handling, fast automated sending and personalization.

Introduction
Eddie and I were talking the other day, and he made a very good point. In order to succeed as a web designer you need to think of yourself not as a person who simply designs web sites, but as a marketer who provides profitable solutions to your clients, generating for them a nice return on their investment (i.e. the money they pay you to build the site for them).
Now before you scream through the monitor at me, saying you don't know anything about marketing, answer this question:
"Why does a business setup a web site?"

When it comes to email marketing, the favorite statistic is the open-rate. It is considered as being the perfect indicator of how their mailings are received. This metric is important in judging the success of your email campaigns and newsletters. Your task is not only to get the email there but to ensure that it is opened. If your aim is to have your recipients read your email, then you have to achieve a high open-rate. This article will help you in getting a broad understanding about open-rates, how they are determined and whether they are reliable.

How is open-rate determined?